Your entire field operation, in one platform.
Log any activation, ours or your own. Lux reads the audience around it, staffs it, warehouses the product, and reports what it produced.
Classify your first event- 1200 Barton Springs Rd, AustinAffluent Lifestyle5,900 housing units within 1 kmBased on 2020 Census Data
- 701 W Riverside Dr, Austin
- The Catherine, Austin
Why brands use Lux.
Four headaches that come with field marketing. One system to handle all of them.
- 01
New market, no read
You're expanding into a city you've never sold in. You don't know the neighborhoods and neither does your broker.
- 02
Staffing doesn't scale
Every new market means another agency retainer, or a temp crew you've never met representing your brand at the table.
- 03
Three vendors, three stories
Product sits with a 3PL, staff come from an agency, and after the event nobody's account of what happened matches.
- 04
Spend you can't defend
Field marketing is on the budget. The agency sends a recap deck full of photos, and the CFO asks what it produced.
One read for every event.
The evenings we host and the events you run yourself, read and reported the same way.
The read
Affluent LifestyleConfidence · HighOne of four segments
See who lives around the address, so you can decide where to take your next event. The read describes the area, not who attended.
After the event
- Gross sales
- $2,140
- Contacts
- 38
- Rank, by sales
- 2nd of 6
The report
Gross sales logged on site, contacts captured by QR, the weather the day was worked in, and where you ranked among the vendors at that event. It arrives as a report, not a recap email.
On the books
- In-store tablings
- 5
- Farmers markets
- 4
- Lux activations
- 3
Every market, with its read
Keep your tablings, farmers markets and Lux evenings in one record, so you can see what the quarter produced.
Luxury activations, in the buildings customers live in.
A hosted evening inside a luxury residential community, promoted to residents ahead of time.
You pick the event
Browse activations by market and audience segment. You choose what fits, we don't assign it.
Product ships to us
Into our warehouse, out to the community. You never touch a pallet.
We run the room
A Lux coordinator, trained staff at the table, a bar. Setup through breakdown.
You get the record
Contacts, gross sales, the audience read, and where you ranked among the vendors there.
How it works.
New event
Address
1200 Barton Springs Rd, AustinSegment
Confidence
Run of show
The Catherine
After the event
The report
Any event, by address: a Lux evening, a farmers market, an in-store tabling.
Try it on an address you know.
Use a past event or a place you're considering.
1200 Barton Springs Rd, Austin
The four audience segments
Young professionals building their careers in urban rental communities, drawn to social experiences and discovery.
Mid-career professionals with disposable income who seek quality products and curated experiences.
High-income residents who prioritize premium quality, wellness, and exclusive lifestyle experiences.
Families seeking kid-friendly activities, community engagement, and good value in a neighborhood setting.
What this measures: the demographic composition of the area surrounding an event's address, who lives around it, not a record of who walked in.
We are your agency, 3PL, and staffing vendor.
Not just another tool that plugs into your vendors. Lux classifies, staffs, warehouses, and reports, so there's nothing to integrate and nothing to reconcile.
Brands that show up are already growing.
Early Lux Markets brands on what changed when they started selling inside the buildings.
Rosa Salsa
“Lux Markets has been a game changer for my CPG company. We went from spreadsheets and pen-and-paper email lists to one real-time dashboard for revenue, shopper data, and every market we run.”
Austin, TX
“As a young consumer product company, nothing matters more than face-to-face time with our customers. Lux Markets puts us in front of our exact target audience, right where they live and play.”
Goodspread SkincareAustin, TX
Open Eye Chai
“Lux Markets is consistently a great investment of my time and money. I hit my sales goals and build my brand at the same time, thanks to direct access to exactly the right customer base, every time.”
Austin, TX
Start with an event you already ran.
Your last tabling, a market you worked, an evening you're planning. No card, no sales call.