One platform to run your field operation. Start free.
Every tier runs your activations, ours and your own. Higher tiers add the audience intelligence, staffing, warehousing, and multi-city access that turn field marketing into a managed program.
Start your 30 daysFree
$0/month
Forever, no expiration
Start free- Book activations in your home market
- Log the events you already run
- Basic post-event reporting
- 50 contacts
- 1 seat
- Recommended
Lux Intel
$199/month
First 30 days free
Start your 30 daysEverything in Free, plus
- The audience segment on every event, including the ones you log yourself
- Book beyond your home market
- Trained staffing available per event
- Warehousing available per event
- Weather on every booked date
- The full report: the other vendors at your event, and your own trend
- 250 contacts, 2 seats
Lux Intel Pro
For multi-market programs
Talk to us about Intel ProEverything in Lux Intel, plus
- Unlimited contacts
- PDF export of every report
- 3 seats
- Priority support
What Intel adds to Free.
Free gets you on the platform, booking activations and capturing contacts. Intel is where it becomes a managed operation: the audience segment behind every event, trained field staff, product warehousing, multi-city, and full reporting. Free includes none of these.
Audience read
- Segment
- Affluent Lifestyle
- Confidence
- High
The audience behind every event
Every activation, ours or your own, gets the audience segment around its address and a confidence band.
Field operation
- Staffing
- Samplers, Inc.
- Product
- Warehoused
- Access
- Multi-city
Staffing and warehousing, handled
Book trained staff per event and choose how product gets there: a Lux facility, the building, or your own setup.
Full report
- Gross sales
- $2,140
- Rank
- 2nd of 6 vendors
One report across every market
See Lux activations and events you run yourself in one record, with audience, staffing, weather, sales, and same-event vendor benchmarks.
Compare plans.
Activations are quoted per event, and you see the number before you commit to anything.
| Feature | FreeStart free | Lux IntelRecommendedStart your 30 days | Lux Intel ProTalk to us |
|---|---|---|---|
| Events | |||
| Book activations | Home market | All Lux cities | All Lux cities |
| Self-logged events | Included | Included | Included |
| Field staffing | Not included | Included | Included |
| Product warehousing | Not included | Included | Included |
| Audience segments | Not included | Included | Included |
| Weather forecasts | Not included | Included | Included |
| Reporting | |||
| Post-event reporting | Basic | Full | Full |
| Vendor benchmarks | Not included | Included | Included |
| Performance trends | Not included | Included | Included |
| Unbranded reports | Not included | Included | Included |
| PDF export | Not included | Not included | Included |
| Team | |||
| Contacts | Up to 50 | Up to 250 | Unlimited |
| Seats | 1 seat | 2 seats | 3 seats |
Three steps to your first read.
No demo to see a price. No sales call to start. No annual contract. No card for the trial.
Give us one past event
Your last tabling event, an in-store demo, a market you worked.
See the segment
We classify it and show you the audience around it. No account yet.
Then you're in
Keep the read with email or Google, then tell us your brand and the categories you sell in.
Pricing questions.
What happens on day 31?
You move to Free unless you tell us otherwise, and nothing auto-charges because we never took a card. Your contacts and your logged events are yours and they stay. Demographic intelligence is what Intel is, so classifications don't come with you to Free. We'll tell you that before day 31, not after.
Is Free a trial?
No. No expiration, no card, no auto-upgrade. Free is a plan you can stay on.
How do you calculate ROI?
Gross sales at the event, against what the event cost you: the booth fee and any staffing you booked. We don't model downstream retail purchases or attribute sell-through days later. If a number is in your report, something happened on site that produced it.
How accurate is the classification?
Every classification carries a confidence band, and we show it rather than burying it. A medium read and a high one are not the same claim, and we don't present them as one. On the communities we run ourselves, a person reviews the result before it's locked. And we tell you what the read covers: who lives around a location, not a record of who walked through the door.
Why isn't there a price on Intel Pro?
Pro is built for brands running enough locations that the right configuration matters more than the sticker price, so it's set up on a short call. Most brands who ask about it are better served on Intel at $199, and we'd rather say so than sell you up.
What happens when I hit my contact limit?
Nothing breaks and you lose nothing. Free holds 50 contacts and Intel holds 250. When you reach the ceiling we'll tell you, and you decide from there.
Can I move back down?
Yes. Month to month, both directions.
Start with an event you already ran.
Start on Free or try Intel for 30 days.